Whiter Image Blog » Whitening

WHITER IMAGE PARTNERS WITH SOLUTIONS FOR SALONS

whiterimage — Wed, 23 Dec 2009 13:41:49 +0000

Whiter Image, a leader in the $14 billion teeth whitening industry, has joined Solutions for Salons as a partner. The two companies previously worked together to produce a webinar entitled “New Profit Centers for Your Salon: Leveraging More Revenue from Current Customers and Expanding Your Customer Base.”

This recognition from Solutions for Salons reaffirms Whiter Image’s place in the beauty industry. Whiter Image products are already carried in over 1,500 locations worldwide, and the company is rapidly expanding. With its excellent reputation has a maker of excellent products, Whiter Image is now being recognized by a leader in the salon education industry for its work.

“I love what Whiter Image is doing for all of it customers. The uniqueness and ease of use of their business solutions, the variety of solution choices at every income level and the highly impressive clients they are currently working with ties right into our intention and business model. To provide trusted and reliable solutions to all areas of our industry,” said Dennis O’Connor, President of Solutions for Salons.

The partnership between the two companies is one that makes complete sense. Both companies are leaders in their respective industries, and they both take care to educate clients and ensure salons are successful. As teeth whitening becomes a larger profit center at salons, Whiter Image expects to grow its education program through Solutions for Salons.

Why Teeth Whitening: Customers who frequent spas and salons are aesthetically driven customers looking for ways to improve their appearance. Whiter Image recognizes this need and provides products that help them to achieve their goals. The products our easy to cross-promote with existing product lines as well as future ones. Whiter Image realizes that these needs exist, and the company is able to help make your product lines well-rounded by including teeth whitening products.

Teeth Whitening in the Beauty Industry: The rapidly growing beauty market is the prime place for teeth whitening products. It is about finding new ways to drive sales with products such as Whiter Image that compliment current products and services. Teeth whitening products often result in repeat sales from customers as well as opportunities for new sales with their friends and family.

Whiter Image Products: Whiter Image has been a leader in the teeth whitening industry for over two years. With excellent name and product recognition, customers have seen the brand in magazines such as Shape and USWeekly, and they know it works. Whiter Image carries three products: TOGO Pens, the Chic-Flic, and Premium Prefilled Trays for use with L.E.D. lights. All three items provide customers with exceptional results quickly. “At the end of the day, vanity has a continuity even in challenging times and the same person who is getting hair highlights or a French manicure is likely interested in white teeth. Why shouldn’t salons take that share of wallet as well versus letting the customer walk out the door and spend their teeth whitening dollars elsewhere?” says Brad Stevens, Founding Partner.

You can learn more about Whiter Image by checking out the new video: http://www.youtube.com/watch?v=kjbmsFxpl-4.

You can visit Whiter Image’s page on Solutions for Salons here: http://www.solutionsforsalons.com/yourpartners.php?vendorid=10

About Whiter Image

Whiter Image is proud to be a leader in the teeth whitening industry offering some of the most innovative, effective, and beautifully packaged solutions in the market. The company primarily distributes whitening systems and retail products to premium accounts in the spa, salon, tanning and beauty markets both domestic and internationally. Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening and a co-author of industry best practices with a reputation for outstanding results, affordability, and unsurpassed customer support. www.whiterimage.com

Whiter Image is a Great Stocking Stuffer

whiterimage — Mon, 07 Dec 2009 19:17:39 +0000

Whiter Image, a leader in the $14 billion teeth whitening industry, wants to remind its customers that both the TOGO Whitening Pen and Chic-Flic TOGO Whitening and Lip Gloss Plumper Pen are great stocking stuffers this holiday season.

In honor of the holidays, Whiter Image is offering its customers 15% off + FREE SHIPPING using code IMAGE2.

The Whiter Image TOGO Whitening Pen offers the hottest new way to whiten your teeth and give them a brilliant shine on-the-go for both men and women. You’ll have quick results just by using the pen a few times each day. Each pen contains enough solution for 60+ applications and retails for $29.95.

The Whiter Image Chic-Flic TOGO Whitening and Lip Gloss Plumper Pen is a perfect combination! Brighten your smile using our proprietary, premium strength teeth whitening gel with a refreshing mint flavor. On the flip side, plump and gloss your lips with our vanilla flavored lip gloss plumper. The blue base goes on clear, but makes your smile look even brighter. Mini LED lights and mirrors make application a cinch. The Chic-Flic retails for $39.95.

Both pens are easy to use with no messy trays or strips. They are safe for sensitive teeth and freshen breath. These easy-to-use pens can also erase wine and coffee stains after those holiday dinners! Just wipe on and go!

The pens are available for sale on the website: http://www.whiterimage.com.

You can learn more about Whiter Image by checking out the new video: http://www.youtube.com/watch?v=kjbmsFxpl-4.

About Whiter Image

Whiter Image™ is proud to be a leader in the teeth whitening industry as a founding member of the Council for Cosmetic Teeth Whitening and an author of industry best practices as chosen by industry leaders. Whiter Image recognizes the importance of offering advanced teeth whitening products comprised of innovation, ease of use, the highest quality ingredients, affordability, and unsurpassed customer support. www.whiterimage.com.

Original text here

Whiter Image is Distributed to the Stars

whiterimage — Tue, 10 Nov 2009 19:24:27 +0000

Whiter Image, a leader in the $14 billion teeth whitening industry, is once again in the hands of the stars. With growing international media coverage in such magazines as New Beauty, US Weekly, SELF, and NAILS among others, it is no surprise Hollywood has discovered the products.

The Whiter Image Chic-Flic TOGO Whitening & Lip Shine Plumper Pen was distributed to some of the biggest stars at the Albuquerque Film Festival as well as the casts of Breaking Bad and Crash. The Chic-Flic TOGO Whitening & Lip Shine Plumper Pen has proprietary teeth whitener on one side and lip plumper on the other. The casing is adorned with LED lights and mirrors for easy on-the-go use.

“Albuquerque is the place to film these days. Both Breaking Bad and In Plain Sight are set in and filmed here, while Crash the series is set in L.A., but filmed here. Whiter image was in the VIP Gift bags for the First Annual Albuquerque Film Festival where Bryan Cranston presented Dennis Hopper with a Lifetime Achievement Award,” said Andre West-Harrision, Promotional Partner.

The Albuquerque Film Festival is held by the non-profit organization Film For Change, a group that dedicates itself to the promotion, presentation, and production of socially relevant media. The Festival not only celebrates film but all of the arts including dancing and painting amongst others. Some of this year’s attendees were Dennis Hopper, Bryan Cranston, and Giancarlo Esposito among others.

Breaking Bad is one of AMC’s leading shows. Breaking Bad and the cast are the winners of 8 Emmys, 1 Satellite Award, 3 Writers Guild Awards, 3 Television Critic Association Awards, and many others. This stellar drama is about a high school chemistry teacher who suffers from a “mid-life crisis” and becomes a criminal. Filmed in New Mexico, Breaking Bad has become an instant classic.

Featured on the Starz Network, Crash picks up where the 2004 movie left off. The show tells the story of racial tensions in Los Angeles, but it is filmed in Albuquerque, New Mexico. The cast includes Dennis Hopper, Moran Atias, and Ross McCale among other big names.

You can learn more about Whiter Image by checking out the new video: http://www.youtube.com/watch?v=kjbmsFxpl-4

Why Teeth Whitening: Customers who frequent spas and salons are aesthetically driven customers looking for ways to improve their appearance. Whiter Image recognizes this need and provides products that help them to achieve their goals. The products our easy to cross-promote with existing product lines as well as future ones. Whiter Image realizes that these needs exist, and the company is able to help make your product lines well-rounded by including teeth whitening products.

Teeth Whitening in the Beauty Industry: The rapidly growing beauty market is the prime place for teeth whitening products. It is about finding new ways to drive sales with products such as Whiter Image that compliment current products and services. Teeth whitening products often result in repeat sales from customers as well as opportunities for new sales with their friends and family.

Whiter Image Products: Whiter Image has been a leader in the teeth whitening industry for over two years. With excellent name and product recognition, customers have seen the brand in magazines such as Shape and USWeekly, and they know it works. Whiter Image carries three products: TOGO Pens, the Chic-Flic, and Premium Prefilled Trays for use with L.E.D. lights. All three items provide customers with exceptional results quickly. “At the end of the day, vanity has a continuity even in challenging times and the same person who is getting hair highlights or a French manicure is likely interested in white teeth. Why shouldn’t salons take that share of wallet as well versus letting the customer walk out the door and spend their teeth whitening dollars elsewhere?” says Brad Stevens, Founding Partner.

About Whiter Image
Whiter Image™ is proud to be a leader in the teeth whitening industry as a founding member of the Council for Cosmetic Teeth Whitening and an author of industry best practices as chosen by industry leaders. Whiter Image recognizes the importance of offering advanced teeth whitening products comprised of innovation, ease of use, the highest quality ingredients, affordability, and unsurpassed customer support. www.whiterimage.com.

Whiter Image now available on Ave You!

whiterimage — Wed, 04 Nov 2009 19:37:24 +0000

Whiter Image products are now available on AveYou.com.

Avenue You, where it is always all about you! is a one stop beauty shop. Created by Lisa Esposito and her brother Brian to bring the finest hair, nail, skin, and body care products to all of their online and in-store shoppers. Lisa and Brian were able to create this new concept stemming from their father, Anthony Esposito’s, guidance and skills.

Anthony Esposito was an originator in the beauty industry starting Esposito Beauty Supply, which then turned into Salon Professional Services. Salon Professional Services is the parent company to Beauty Plus and Avenue You. Salon Professional Services wholesale division calls on over 5,000 salons, spas and beauty boutiques throughout the state of New Jersey.

The salon division is head up by Rudy F. Falco who has extensive background in sales, consulting, and purchasing. All of Avenue You product lines are extensively tested to make sure they stand up to all of their claims. Avenue You’s entire concept is being all about you, the customers.

Avenue You’s in-depth customer service and product knowledge allows them to offer the best possible service in the beauty industry. Their stores are equipped with extensive staff and high inventory levels to always be able to serve their customers. Avenue You Online at www.aveyou.com, which was developed and created by Brian J. Esposito takes all the same core concepts, however does everything possible to get an online shopper’s order to their doorstep as quickly as possible.

Check out our video on Ave You:

[youtube=http://www.youtube.com/watch?v=qjVmJf53LG0&feature=player_embedded]

Whiter Image is Different

whiterimage — Mon, 02 Nov 2009 17:18:36 +0000

With the recent Twitter spam regarding teeth whitening and an onslaught of scam offers, how does a customer know who the real players are and aren’t? Whiter Image has worked hard to differentiate itself, and the company has succeeded in building a strong reputation.

Whiter Image is a proven leader in the $14 billion teeth whitening industry. Having established relationships with the leaders in the spa and salon industry, Whiter Image takes care to work only with the best. Whiter Image’s products can be found at The Wynn, Ritz Carlton, Trump, Planet Beach, Fred Segal, and other reputable spa and salon locations.

“We will never spam our customers or promise free products then charge. Integrity and offering top products are the two most important qualities at Whiter Image. It is important for our customers to be able to trust us, and we believe that relationship is built through honest marketing and an excellent product,” says Stephanie Sears, Marketing and Business Development.

When choosing a teeth whitening product it is important to do research. Any teeth whitening company can make claims about the popularity of the product, but there should be written proof of this product success. Whiter Image has been featured in New Beauty, US Weekly, SELF, Modern Salon, and NAILS just to name a few publications. Whiter Image also collects testimonials, pictures, and videos from clients through proper channels ensuring the honesty of each statement.

Whiter Image is synonymous with quality and integrity, and the company welcomes any questions about content, claims, or feedback. You may contact Whiter Image at feedback@whiterimage.com.

You can learn more about Whiter Image by checking out the new video: http://www.youtube.com/watch?v=kjbmsFxpl-4

The beauty industry is looking up

whiterimage — Fri, 30 Oct 2009 19:16:13 +0000

Beauty-Industry Sales Start To Look A Little Better

NEW YORK (Dow Jones)–Sales of beauty products are starting to show a glimmer of improvement after a sharp dip during the recession, suggesting consumers may slowly be getting more willing to reach out for these small discretionary purchases.

In recent weeks, several beauty companies have had better-than-expected sales. Estee Lauder Cos. (EL) said in mid-October that sales were better than expected in its fiscal first quarter. Parlux Fragrances Inc. (PARL), which holds the licenses for such brands as Paris Hilton fragrances, announced an 8% rise in second-quarter sales. And Inter Parfums Inc. (IPAR), which distributes perfumes and cosmetics under license from such brands as Burberry and Jimmy Choo, recently announced third-quarter sales above estimates.

“These are data points that would support the view that beauty is getting better,” said Linda Bolton Weiser, an analyst at Caris & Co.

To be sure, there has not been a dramatic rebound in beauty sales so far. And consumers are likely to stay frugal even as global economies rebound, prompting beauty companies to warn that any recovery will be slow. But even small improvements could help the sector.

The beauty industry is “still down, but there has been some improvement in the cosmetics business,” said Karen Grant, an analyst at market research firm NPD Group. “September was one of the best performing months of the year … particularly for skin care.”

According to NPD data, between January and June, skin-care sales were down 6%, makeup was off 7% and fragrances down 10%. There has been some pickup from those declines. From the start of the year through the end of the third quarter, skin care is now down 5%, makeup is down 6%, although fragrance continues to struggle and is down in the double digits. “I see it as some improvement, [but] it’s still a challenging time for the industry,” Grant said.

Sales of beauty products held up well in previous recessions. One theory is that women spend more on small extravagances, like lipstick, in tough times. But that resilience didn’t come through in the latest downturn as sales, particularly in upscale department stores, slumped. Companies exposed to the beauty industry range from the upscale Estee Lauder to Procter & Gamble Co. (PG), which sells such products as Olay face cream and Pantene shampoo. These companies stand to benefit from any pickup in beauty sales.

“I think globally you are seeing some of the growth [in beauty] coming back, particularly in Asia. In the U.S., it’s still a little early to see consistent category growth returning. You are seeing some companies doing better than others,” said Sanford Bernstein analyst Ali Dibadj. Some beauty companies may do better than expected, he said, but they are not yet back to the levels they were at before the recession.

Caris’ Bolton Weiser says the signs of improvement in beauty could “indicate some better things for P&G.” Procter’s more discretionary lines of beauty products – like fragrances – were hurt by the slump in consumer spending. P&G sells premium fragrances through tie-ups with brands like Hugo Boss.

Similarly, direct-seller Avon Products Inc. (AVP) is another potential beneficiary of improvements in beauty. Avon, Estee Lauder and P&G all report earnings in coming days.

Estee Lauder, while disclosing better-than-expected sales, said it is staying cautious in its expectations on consumer spending. Along similar lines, St. Ives lotion and Nexxus hair products maker Alberto-Culver Co. (ACV) has warned that any recovery in consumer spending will be slow, particularly for premium products.

At the beauty counters of a New York City department store, saleswomen recently said they have seen some pickup, but that consumers are still a little tight fisted. “They buy only when they need,” said one saleswoman, adding that women are still not stocking up as much as they used to on these little luxuries.

-By Anjali Cordeiro, Dow Jones Newswires; 212-416-2200; anjali.cordeiro@dowjones.com

From the most recent PBA report:

Q3 results are in for the Salon/Spa Tracking Survey and the Salon/Spa Performance Index (SSPI). Unfortunately, the Listserve system does not allow inclusion of the report as an attachment. For those interested in a copy, instructions are at the end of this email.

Some of the more notable findings in the reports:

Salon/Spa Performance Index

The beauty industry outlook remains positive in the 3^rd quarter as the Salon/Spa Performance Index shows modest gain.
For the first time in 2009, salon/spa owners report net increase in service sales.
Retail sales remain soft.
Fully seven out of 10 salon/spa owners said they expect to have higher service sales in six months.
61% are also much more optimistic about stronger retail sales in the months ahead.

Salon/Spa Tracking Survey

Sales performances differed across sales categories in Q3.
57% of salon/spa owners in the $500,000-$999,999 sales category reported higher service sales in Q3.
In contrast, just 30% of owners with sales of $2 million or more reported higher service sales in Q3.
42% of owners with annual sales of less than $250,000 reported lower sales in Q3.

Salon/spa owners continued to report lower retail sales volume in Q3 with 47% reporting lower retail sales.
Owners in the highest sales volume category reported the softest retail sales in Q3.
47% of owners in the $1 million – $1.9 million sales category reported higher retail sales in Q3, while 40% reported lower sales.

On average, salon/spa owners reported a 1.5% increase in back bar costs in Q3.
16% of salon/spa owners said they increased service prices in Q3.
28% percent of salon/spa owners said they made a capital expenditure for equipment, expansion or remodeling in Q3.
Looking ahead, 46 percent of owners said they plan to make a capital expenditure for equipment, expansion or remodeling in the next six months.

Salon/spa owners reported a reduction in customer traffic levels in Q3.
Owners reported slightly higher staffing levels for the second consecutive quarter.
The also reported a decline in the average workweek of their employees.
Top challenge for salon/spa owners: “building and maintaining sales volume”.

It's almost the holidays!

whiterimage — Mon, 26 Oct 2009 19:26:41 +0000

Atlanta, GA (October 26, 2009) – With the holidays right around the corner, Whiter Image, a leader in the $14 billion teeth whitening industry, is preparing for the expected increase in sales. 2009 has brought tremendous growth, and the company believes even more salons and spas will be stocking up for the holiday season.

In preparation for the holidays, a number of salons are looking for new and unique products to sell to clients for stocking stuffers. Whiter Image products are the perfect additional profit center for both gift giving and personal use. By adding teeth whitening products to a salon’s current selection, it gives the employees something new to discuss with customers. It is the perfect conversation starter when a customer is coming in for her holiday hair color or tan.

You can learn more about Whiter Image by checking out the new video.

About Whiter Image

Originally published on PRlog.com.

Whiter Image Expands into South Africa

whiterimage — Tue, 20 Oct 2009 18:55:36 +0000

Atlanta, GA (October 19, 2009) – Whiter Image, a leader in the $14 billion teeth whitening industry, has expanded its international presence to now include South Africa. The initiative will expand its international relationships and will involve strong growth within several industry sectors including spas, salons, dentists, retail chain groups, and independent whitening facilities.

The products debuted at the Professional Beauty Show in Johannesburg in late September 2009. “[The response] has been very positive…every salon we have approached has come on board. To make it easier for the salons to start, we have introduced a rental program for the lights. This has been very well received,” says Tony who is the Managing Director of the new division.

The expansion into South Africa is an exciting step for Whiter Image. With strong success in the United States and Canada along with several other countries in Europe and South America, this is the first step for the company in Africa. Brad Stevens, one of Whiter Image’s Founding Partners said “We are very pleased with the business intelligence and strategy outlined by our new relationships in South Africa. The team has a strong record of success in related industries, but most importantly they have shown an extremely proactive approach towards capturing market share with diversification in mind.”

“What I did not realize was how popular and important the whitening pens would prove to be. Everyone that we have shown them to and has used them absolutely loves them. It is a great way to get a foot in the door with the salons. Once they have taken the Pen Starter Pack and you start showing them the potential and how much money they can make in their teeth whitening business, they eventually end up purchasing the light, stock and all the other promotional material that they need,” said Tony.

The success in South Africa comes even during one of the country’s worst economic periods in a long time. Like the United States, South Africa is in the midst of a recession. Whiter Image’s approach in South Africa has been one of perseverance and optimism.

“The economy is very tough at the moment. Most salons have really struggled to keep their heads above water. It has been one of the toughest winters ever. With summer now approaching and consumer confidence improving we expect to do great business in the months to come. Also next year South Africa hosts the 2010 Soccer World Cup so the salons should coin it with all the tourists coming to be pampered during their stay,” says Tony.

“We have also taken a lot of creative steps to uniquely merchandise the products as well including the use of an innovative, clear display bag that doubles as a wine carrier. The pens specifically have an additional benefit of instantly wiping off the crimson film to have your brightest night after a dinner with your favorite Merlot,” Tony commented.

Whiter Image is excited about the success in South Africa. The opportunities are growing each day, and the company is looking for new ways to continue growth in the country. Whiter Image will also be showing at the Professional Beauty Show in Cape Town in March 2010, Durban in April 2010, and Johannesburg in August 2010.

About Whiter Image

You can go to the press release on PRLog here.

Wipe Away That Crimson Smile

whiterimage — Mon, 21 Sep 2009 14:26:00 +0000

A new tip to get your customers leaving with our Whitening ToGO Pens in hand:

It’s simple. Anyone who drinks red wine can relate to the crimson “red wine” smile – making their smile look unattractive.

The unique portable nature of our line of pens allows your clients to remove the stains instantly. Even if they already have white teeth, there is a reason to take home one of our pens.

When interacting with customers in your spa try this for an icebreaker – Simply ask them if they are a red wine drinker. Relate to them that you, yourself enjoy red wine, but hate the unattractive smile it leaves behind just before you hit the town.

They’ll not only agree, but they will ask for your secret on how to get rid of it. All you have to do is show them the pens. And in case you run into one who doesn’t drink whine, most likely they have a cup o’ Joe or two in the morning.

The pens works the same not matter what the stain. It’s minty flavor will leave your breath and smile fresh for the next person you meet.

Yes, the pens can still be framed as the perfect maintenance to our chair side system, or as a standalone whitening option for people looking for a brighter smile – but by spinning it this way, your spa can add customers who don’t even feel the need to whiten their teeth.

It makes our product and ultimately your spa more versatile.

Whiter Image ToGO Whitening Pens — a necessary solution and purse gadget for everyone.

Yellow Stains – These “B-List” Offenders May Surprise You

whiterimage — Wed, 16 Sep 2009 22:49:16 +0000

Ok so we all know the big ones – Red wine, coffee, soda and smoking. But here’s a list of the lesser known culprits that can leave your smile and your image unattractive.

Citrus fruits – Eating foods with high acid content can eat away at the enamel in your teeth. Tomato Sauce – yea, the one your mother has been making for years.

The newest kid on the block — sports drinks. That includes energy drinks and even fitness water! Along with the typical acids these energy bevs come packed with, they also include a little organic acid punch.

Now there are a few ways to combat it.

Drink more water: Get back to the basics. Water will help you more than any fitness drink you may pick up along the way.

Have a hard bristled tooth brush? Save it for scrubbing the bathroom. Soft bristled tooth brushes are the way to go.

Stop in and get your teeth whitened. Whiter Image’s chair side whitening treatment is the safe and fast way to whiten your teeth without the worries of expensive trips to the dentist.

Less concentration, fast results – all with sensitive teeth in mind.