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Whiter Image Blog

Whiter Image a Huge Hit at American Association of Orthodontists (AAO) Show in Washington, DC

May 1, 2010 – Whiter Image recently attended the American Association of Orthondists (AAO) national convention in Washington, DC the first week of May and was a massive success. The company sold out of product the first day and took orders for thousands of it’s Whiter Image TOGO Teeth Whitening Pen and Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen. The company was touted by consultants and other speakers from the industry throughout the 4-day event.  Orthodontists and their staff were excited to see a new and refereshing product to offer their patients and to use a marketing tool for patients referrals.

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CBS Better Mornings Atlanta Features Whiter Image

The Whiter Image TOGO Teeth Whitening Pen and Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen were  featured on the CBS Better Mornings Atlanta Show by Tracye Hutchins, Jennifer Valdez, and Mike Brooks.  Click Here to See the Video

CBS Morning Show Video

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Whiter Image Teeth Whitening for Tanning Salons Featured as VIP in Island Sun Times

Teeth Whitening for Tanning Salons

Atlanta, GA – In the upcoming May 2010 Edition of Island Sun Times, Whiter Image was featured as a VIP with a special writeup, “Whiter Image: The Total Package” by Staff Editor John Ribner.

Whiter Image: The Total Package

Premium products that deliver results combine with service before, during and after the sale to make Whiter Image a teeth-whitening company in a league of its own.

Now more than ever, adding new profit centers to tanning salons is a good way to go. “Teeth-whitening is America’s number one cosmetic demand,  especially for tanners who want a bright smile to compliment their bronzed skin,” said Keith Rodbell, Whiter Image Founding Partner. “It has year-round appeal with both sexes, which creates ongoing revenue potential in the off-season. We have clients who are selling $4,000 to $6,000 a month with our products!”

With a host of effective products and customer service to boot, Whiter Image wants to be the salon owner’s teeth-whitening company. “From our exclusive LED Light and Prefilled Tray technology to our Whiter Image Teeth Whitening Pen and Chic-Flic Lip Gloss/Plumper Pen, we put quality first,” Keith said. “And our Dedicated Account Manager support is second to none – we work side by side with salons for their lifetime as a client. We’re passionate about helping them succeed.”

Keith is excited about many things in store for Whiter Image. “Along with our current presence in 13 countries, we just signed a major distributor for the entire Middle East,” he said. “We’ve also expanded to four more countries in Africa and are getting new inquiries every day. We now carry a new Lip Guard product for use with our teeth-whitening pens, and have several more ideas in the pipeline.”

Keith explains that the Whiter Image advantage comes not only from product quality but true side-by-side committment to making their customers successful.
“We don’t sell our products and then walk away – our Dedicated Account Managers work closely with each client to help ensure their performance. Along with thorough training, we offer marketing tools including a DVD loop, brochures, window clings and much more, plus weekly sales tips and monthly sales contests with rewards such as $300 cash cards, Apple iTouch and digital cameras. We even try to help salons pre-sell their entire initial product order before it arrives!”
Keith Rodbell, Founding Partner

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Whiter Image Redefines Teeth Whitening Products for Dentists and Orthodontists

Whiter ImageAtlanta, GA  April 6, 2010 — Whiter Image, a leader in the $14 billion teeth whitening industry, has recently taken its uniquely branded smile enhancement products to the Dental and Orthodontic markets with incredible response. While these professionals are seeking the best teeth whitening products for their patients, the typical solutions available are difficult to use, very expensive, and lack branding and packaging appeal to the consumer. Whiter Image has experienced tremendous success with its product line in the beauty industry to include premium spas, beauty salons, tanning salons, resorts and direct sales from its website which has started to resonate with the dental and orthodontic communities. Whiter Image has developed extremely unique and creatively presented retail products and chair-side teeth whitening solutions that fill the void for the traditional solutions available. “These professionals are tired of the same teeth whitening products available through distributors and other companies that are often bland in terms of eye-appeal and are challenging to administer” says Keith Rodbell, Founding Partner. “Our products deliver style, branding, and curb appeal at an affordable price unlike any in the market without compromising the professional teeth whitening results expected from these dental professionals”. Whiter Image has positioned the products for direct retail to patients but also as great gifts for return visits, recalls, and promotional items to drive new patients in the door. The company also just produced a promotional DVD for the locations to loop in the lobby that showcases the benefits and features. View sample video here.

The company’s primary product line consists of three teeth whitening products. The Whiter Image Premium Prefilled Tray Teeth Whitening Kit is one of the most revolutionary solutions to hit the market today. Each is tray is pre-loaded with a premium strength hydrogen peroxide formula that is vacuum sealed for freshness. There are no gingival dams are major preparation work required. The formula is strong enough to deliver outstanding results but is designed for optimal whitening without the sensitivity or pain associated with traditional teeth whitening solutions used by dentists. There is minimal labor which optimizes profitability and ease of use for the staff and patient. And the cost for each kit is very reasonable such that dentists can actually use the whitening solution as a marketing tool to draw in new patients that will generate a substantial return under long-term dental care.

The other two home teeth whitening products from Whiter Image include the Whiter Image TOGO Teeth Whitening Pen and the Chic Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen. These products are beautifully packaged and include premium strength whitening gel that deliver beautiful smiles with on-the-go convenience. The Whiter Image pen contains 4.5 ml of whitening gel with a brush-on applicator in a sleek aluminum casing for use anywhere, anytime. The Chic Flic Pen is the first ever dual sided tooth whitener and lip gloss plumper in one for ultimate smile enhancement. It also features a beautiful red casing with white stones and built in mirrors and mini LED lights for use in the dark or on-the-run. The included Lip Plumper is a proprietary formula that includes a patented ingredient guaranteed to deliver short and long term full lips that also deeply moisturizes unlike most products on the market for smooth, round, age defying lips. Both the Whiter Image and Chic Flic pens can serve as a stand-alone whitening solution or as a maintenance after a professional teeth whitening treatment. Orthodontists have particularly connected with these products given that they must be more marketing oriented given the short span of patient care relative to general dentistry that delivers a lifetime of care. Orthodontists see the pens as a great gift to hygienists for referring patients and a great tool for patients to whiten teeth after braces or other oral devices. Testimonials from current Dental accounts validate the success of the program:

“We have had a great deal of interest in the Whiter Image TOGO Teeth Whitening Pens and have quickly sold through our initial order. We are using the product ourselves and are very happy with them. We will keep you posted as things continue to grow!” – Dr. C. Bavola, DDS, Warren, OH

“I use the pen myself and love it! I’ve seen such great results that I ordered the products to be sold at my dental practice. The high quality ingredients, beautiful packaging, and ease of application are huge selling points for us. I also lvoe that I can use it to instantly erase wine and coffee stains! I keep it in my purse and use it regularly throughout the day without messy strips.” Dr. Jolanda W. DDS, Atlanta, GA

“I love the Whiter Image products! My patients love them and I used them as giveaways at the American Music Awards and Golden Globes, and they were incredibly popular. Whiter Image is a company I know we can trust” – Dr. Tracie Battle. DDS, Huntsville, AL

” As a dentist, I think both the Whiter Image pen products are excellent. The pens take so much less time than other soltuions, and they offer great results. There is no reason to stay at home and wait for 30 minutes to remove messy strips or trays. My patients rave about both the look and the results of both pens! I’m sold!” – Dr. Michael F. DDS, Wheat Ridge, CO

Whiter Image is excited to be connecting with the professional dental and orthodontic communities to deliver unique solutions that help drive business and deliver teeth whitening results for patients. And the company offers outstanding support to all professional carrying the products with Dedicated Account Managers. In this economy, the affordable price of the Whiter Image products to the professionals and to the patients is a key point of difference as well. “Vanity has continuity even in challenging times at the right price and the market has spoken that Whiter Image delivers the right value and price combination that resonates with consumers” says Brad Stevens, Founding Partner.

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Whiter Image Expands Rapidly to Tanning Industry

Now more than ever is the time to create new revenue streams that will add to the bottom line and teeth whitening is exploding in the tanning industry with some locations generating $5,000 or more per month!   Tanning customers are nearly always teeth whitening customers because nothing better accompanies bronze skin than a bright, white smile!  Teeth whitening is a $14 billion a year industry with rapid growth and tanning customers are likely walking out the door spending $30 to $100+ on whitening products such as Crest Whiter Strips elsewhere at the grocery store, pharmacy, or online.  Why shouldn’t tanning salon owners capture those dollars from customers at their facilities with premium products that deliver outstanding results? Offering teeth whitening products also creates a new way to advertise for the salon to get new customers in the door with a point of difference from competitors.  Furthermore, it can help salon owners generate entirely new non-tanning customers to grow their overall revenue base.

This is an opportunity tanning salons cannot afford to miss! However, it is crucial to choose a product line and company that delivers results and outstanding support to help ensure your success. There are a number of companies emerging in the teeth whitening sector but make sure to thoroughly investigate before purchasing including asking for referrals to ensure the products are safe and meet proper guidelines to ensure regulatory compliance.

Whiter Image is one of the premiere leaders in teeth whitening products for the tanning industry with both chair-side prefilled tray solutions and retail products.  The company has a PROVEN reputation for results, quality, and unmatched dedicated support.  The company sells to thousands of premium locations in 13 countries worldwide,  is one of the Founding Members of the national council for the industry, and co-authored the national best practices for the industry. The company has also been featured in numerous national publications including New Beauty, Us Weekly, SELF, Island Sun Times, Smart Tan, Salons Unlimited, Modern Salon, and more!

Whiter Image offers exclusive Premium Prefilled Tray Kits that are self-administered with their state-of-the-art LED light that is the simplest and easiest process in the industry.  Customers can see results up to 6 shades lighter in just 15 minutes!  And they have beautifully packaged, effective retail whitening solutions including their unisex Whiter Image TOGO Teeth Whitening Pen and the double-sided Chic-Flic TOGO pen with whitening on one side and a proprietary lip gloss plumper on the other.   Offer whitening and full smile beauty to your customers!  The brush on whitening gel in the pens can be used in the tanning bed and on-the-go for ultimate flexibility. They have a full marketing system with brochures, window clings, table tents, and a promotional DVD. But what also sets Whiter Image apart are Dedicated Account Managers unlike any in the industry that help ensure your success with training, support, and monthly sales contests for your staff paid out of their pocket.  Their goal is to help you presale your whitening kits to pay for your system before it even arrives!

Teeth whitening can offer an incredible new revenue stream for tanning salons with incredible profits and a rapid, high return on investment. Many salons pay for their system entirely within  the first 30 days or less. Whiter Image would like to be your partner in taking advantage of this opportunity. To learn more contact Whiter Image at               1.877.944.8330         1.877.944.8330

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Teeth Whitening is Taking Off in the Busy Season!

For much of the spa, salon, and tanning salon industries, the months of February to June represent some of the largest foot traffic in their locations. People are shaking off the holiday slumber and are ready to get in shape and look and feel their best! As a premier provider of teeth whitening products, take-home teeth whitening pens, prefilled teeth whitening trays for use with LED lights and many more products in the pipeline, Whiter Image is always excited to enjoy the flow of the busy season with our accounts. Good luck to everyone in the busy season and if you are exploring options to offer teeth whitening in your spa or salon please contact us for more informtion and click here to see our exciting new video!

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Words from the Dentists.

Whiter Image, a leader in the $14 billion teeth whitening industry, is receiving excellent reviews from dentists across the country.  The company’s Whiter Image TOGO Teeth Whitening Pen and Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen have been very popular with dental patients.

Here is what some dentists have said about the products:

“I love the Whiter Image products!  My clients use them, and they have had success.  The pens have become so popular that I’ve begun distributing them to my Hollywood clients!  The results are unbelievable, and I love that they can remove red wine and coffee stains so quickly.  I used them as giveaways at the American Music Awards, and they were incredibly popular.  Whiter Image is a company both my clients and I know we can trust.” – T.B. DDS, Birmingham, Alabama

“So far we have had a great deal of interest in the Whiter Image TOGO pens and have quickly sold through our initial order. We are using the product ourselves and are very happy with them. We will keep you updated as things continue to grow.” – C.B. DDS, Warren, Ohio

“As a dentist, I think both the Whiter Image TOGO Teeth Whitening Pen and the Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen are excellent products.  I frequently show patients how easy they are, and they are always impressed.  The pens take so much less time than other products, and they have great results!  With just a few brushes, you are whitening you teeth anywhere.  There is no reason to stay home and wait for 30 minutes to remove messy strips or trays.  The compact pens are easy to carry and fit in a pocket or purse.  My patients rave about both the look and the results of both pens!  I’m sold”! – M.F. DDS, Wheat Ridge, Colorado

“I use the TOGO Teeth Whitening Pen myself, and I love it!  I’ve seen such great results that I ordered the products to be sold at my dental practice.  The high quality ingredients, beautiful packaging, and ease of application are huge selling points for us.  I also love that I can use it to erase wine and coffee stains!  I keep it in my purse and use it regularly throughout the day without messy strips.” – J.W. DDS, Atlanta, Georgia

As teeth whitening grows in popularity, Whiter Image is quickly becoming a great option for dental practices.  The Whiter Image TOGO Teeth Whitening Pen and Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen can be used as giveaways after a cosmetic consult, incentives for recall visits and smile makeovers, and as maintenance tools between scheduled teeth whitening treatments.

If you are interested in carrying Whiter Image products at your dental practice, please call 1.877.944.8330 or visit our website: http://www.whiterimage.com.

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Whiter Image Celebrates 2009 in the Teeth Whitening Industry

Whiter Image, a leader in the $14 billion teeth whitening industry, is celebrating huge growth and success in 2009.   In the relatively crowded teeth whitening arena, Whiter Image attributes its growth to focusing on the non-traditional salon, tanning, and beauty markets in addition to the company website to distribute uniquely branded products with outstanding quality, results and support.  “Vanity has continuity even in challenging times and these locations are ideal distribution channels for whitening products once they grasp the value proposition” says Keith Rodbell, Founding Partner.

Whiter Image’s three teeth whitening products: The Whiter Image TOGO Teeth Whitening Pen, Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen, and the Whiter Image Premium Prefilled Tray Kit have revolutionized teeth whitening in these industries and are also being carried by premier dentists in the dental teeth whitening market.  ”2009 was an outstanding year of building our brand and distribution and will continue to accelerate in 2010″, says Founding Partner Brad Stevens.

January 2009 – The exclusive Whiter Image Prefilled Tray Kits become available with immediate success and revolutionize teeth whitening.  Whiter Image launches with Planet Beach in West Canada to rave reviews and instant success.  Whiter Image leverages technology to expand its one-of-a-kind dedicated account management and sales consulting program.

February 2009 – Whiter Image debuts the anticipated Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper pen, and clients quickly sell out of the product.

March 2009 – A 40+ location Northeastern salon begins carrying Whiter Image’s teeth whitening products.  One of the largest national tanning salon chains joins the Whiter Image team and sees success with its clientele.

April 2009 – Whiter Image goes to Hollywood!  3 A-List Hollywood Beauties tell Us Weekly that they all use the Whiter Image Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen.  Whiter Image launches in 2 more large regional chains in the U.S. and England.

May 2009 – The largest distributor in the spa industry adds Whiter Image to its catalog.  Whiter Image introduces dynamic marketing displays for clients to increase sales.  In continuing with its rapid international growth, Whiter Image forms a strategic partnership with a distributor in Belgium.

June 2009 – Multiple spa and beauty distributors begin carrying Whiter Image’s teeth whitening products.  Prestigious studio spa to the stars in Hollywood adds Whiter Image to their offering. Whiter Image launches in Dubai positioning itself to become a teeth whitening leader in the Middle East.

July 2009 – Whiter Image partners with one of the leading Sales Representation Teams in the beauty industry.

August 2009 – 23 new distributor accounts begin carrying Whiter Image products.  Whiter Image launches its new and easy-to-navigate website including an online store.

September 2009 – Whiter Image South Africa debuts with immediate success and an exciting marketing plan.  Whiter Image negotiates with a Canadian dental distributor for national representation.

October 2009 – The Whiter Image Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen is selected to be a gift for the stars at the Albuquerque Film Festival.   Canadian distributor Silver Solarium launches the Whiter Image TOGO Teeth Whitening Pen.  A major distributor in Poland joins Whiter Image’s international team of beauty distributors.

November 2009 – Whiter Image grows its presence in the dental world by becoming available at two large regional dental practices.  The Whiter Image TOGO Teeth Whitening Pen and The Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen are chosen to be gifts at the American Music Awards.  One of the top luxury hotel and spa chains begins carrying Whiter Image products with instant success.

December 2009 – Whiter Image welcomes three renowned dentists to its growing dental clientele.  The West Coast Sales Representation Group opens in 3 major rocky mountain resorts with outstanding success and sales.  The company begins development of a unique and simplified teeth whitening solution for the dental industry.

Whiter Image is looking forward to an even more successful 2010 in the teeth whitening and beauty industries.  With existing accounts selling record numbers of product and new accounts opening everyday, Whiter Image is expecting another breakout year.  Whiter Image publishes corporate updates regularly on its website.

About Whiter Image
The company primarily distributes whitening systems and retail products to premium accounts in the spa, salon, tanning, beauty, and dental markets both domestic and internationally. Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening and a co-author of industry best practices with a reputation for outstanding results, affordability, and unsurpassed customer support.

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Celebrity Professional Teeth Whitening – Our Newest Canada Relationship!

As things get even colder outside, we’re keeping warm by keeping busy!  Things at Whiter Image HQ have been a buzz as we kick off our busy season.  One of our favorite things at the beginning of the year is the new welcoming of new accounts across the globe.

One of our newest relationships is with Celebrity Professional Teeth Whitening – a great company with locations in Canada.  We’re very excited to begin working with them!

Just look at these facilities.  I’m considering flying to Canada right now to give it a shot.  Wouldn’t you?

So, who wants to join me on a trip to Canada to visit this amazing looking place?

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WHITER IMAGE PARTNERS WITH SOLUTIONS FOR SALONS

Whiter Image, a leader in the $14 billion teeth whitening industry, has joined Solutions for Salons as a partner.  The two companies previously worked together to produce a webinar entitled “New Profit Centers for Your Salon: Leveraging More Revenue from Current Customers and Expanding Your Customer Base.”

This recognition from Solutions for Salons reaffirms Whiter Image’s place in the beauty industry.  Whiter Image products are already carried in over 1,500 locations worldwide, and the company is rapidly expanding.  With its excellent reputation has a maker of excellent products, Whiter Image is now being recognized by a leader in the salon education industry for its work.

“I love what Whiter Image is doing for all of it customers. The uniqueness and ease of use of their business solutions, the variety of solution choices at every income level and the highly impressive clients they are currently working with ties right into our intention and business model. To provide trusted and reliable solutions to all areas of our industry,” said Dennis O’Connor, President of Solutions for Salons.

The partnership between the two companies is one that makes complete sense.  Both companies are leaders in their respective industries, and they both take care to educate clients and ensure salons are successful.  As teeth whitening becomes a larger profit center at salons, Whiter Image expects to grow its education program through Solutions for Salons.

Why Teeth Whitening: Customers who frequent spas and salons are aesthetically driven customers looking for ways to improve their appearance.  Whiter Image recognizes this need and provides products that help them to achieve their goals.  The products our easy to cross-promote with existing product lines as well as future ones.  Whiter Image realizes that these needs exist, and the company is able to help make your product lines well-rounded by including teeth whitening products.

Teeth Whitening in the Beauty Industry: The rapidly growing beauty market is the prime place for teeth whitening products.  It is about finding new ways to drive sales with products such as Whiter Image that compliment current products and services.  Teeth whitening products often result in repeat sales from customers as well as opportunities for new sales with their friends and family.

Whiter Image Products: Whiter Image has been a leader in the teeth whitening industry for over two years.  With excellent name and product recognition, customers have seen the brand in magazines such as Shape and USWeekly, and they know it works.  Whiter Image carries three products: TOGO Pens, the Chic-Flic, and Premium Prefilled Trays for use with L.E.D. lights.  All three items provide customers with exceptional results quickly.  “At the end of the day, vanity has a continuity even in challenging times and the same person who is getting hair highlights or a French manicure is likely interested in white teeth. Why shouldn’t salons take that share of wallet as well versus letting the customer walk out the door and spend their teeth whitening dollars elsewhere?” says Brad Stevens, Founding Partner.

You can learn more about Whiter Image by checking out the new video: http://www.youtube.com/watch?v=kjbmsFxpl-4.

You can visit Whiter Image’s page on Solutions for Salons here: http://www.solutionsforsalons.com/yourpartners.php?vendorid=10

About Whiter Image

Whiter Image is proud to be a leader in the teeth whitening industry offering some of the most innovative, effective, and beautifully packaged solutions in the market. The company primarily distributes whitening systems and retail products to premium accounts in the spa, salon, tanning and beauty markets both domestic and internationally. Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening and a co-author of industry best practices with a reputation for outstanding results, affordability, and unsurpassed customer support. www.whiterimage.com

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