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Whiter Image Blog

Why Teeth Whitening Knockoff’s Don’t Build Brand Loyalty

I tend to be pretty brand-loyal. Rather than try my luck with different shampoos, toothpaste, and soaps, I stick with my tried and true favorites. I realize Whiter Image has inspired brand loyalty and it is a great compliment to know we’ve succeeded in developing a product that so many people have come to know and trust. I can tell by the number of repeat orders we receive in addition to the flood of letters and online comments that regular whitening with our ToGO Whitening Pen has become a matter of routine for so many people!

What I hate to hear is how many knock-offs are piling up in people’s junk drawers and trashcans because they don’t measure up to our teeth whitening and lip plumping line. Some customers confess to spending a lot of money testing the knock-offs and department store brands. I get it. There are a lot of reasons consumers shop around before settling in with their favorite brand.

Here’s our secret and the reasons why so many people prefer Whiter Image to the other brands. Are you a label reader? You may find this interesting:

Over 80% of the ingredients in our lip plumper are natural and organic, with essential vitamins and minerals built in. The proof is in using the product for yourself. Take, for instance, our Chic-Flic Pen. Your lips will respond gloriously to our patented plumper, adding fullness, sheen, and moisture while enhancing your natural lip color, all without the funny taste that accompanies most cosmetics that claim to do the same thing.

What do you sacrifice when you whiten your teeth?

Is it comfort because your teeth are sensitive and sting when you whiten? Is it convenience, trying to carve out private time to wear strips on your teeth? How about the expense? I think the reason Whiter Image’s teeth whitening gel has so many repeat orders is because we answer to all of those concerns.

Our discreet teeth whitening pen is portable so you can undo the damage coffee, tea, soda, or wine does to your teeth right after you drink them. Most people drink one or more of these kinds of teeth-staining beverages on a daily basis. Our To-GO whitening pen houses 60+ applications so it lasts a long time and provides a great value. While it has the highest concentration of teeth whitening ingredients allowed by law without a prescription, we temper it to lessen that sting on sensitive teeth.

Best of all, you don’t need to stow yourself away for 30 minutes while it works. Apply it after you eat or drink and move on with your day. The fresh minty taste is a refreshing pick-me-up as well!

What about you? Are you brand-loyal? On average, how many times will you try different product lines before you decide on the brand you like?

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Top Five Reasons People Buy Self-Improvement Products

Here at Whiter Image, we are keenly aware of what our customer base finds important. Can you guess the top five reasons most people will buy a self-enhancement product?

They desire

1.  Noticeable results
2.  Convenience
3.  Comfort
4.  Affordability
5.  Products that are proven safe

    With the evolution of hygiene and beauty, we find that most people young, old, and in-between have performed their own self-assessment trying to decide how to improve their smile. In fact, many people attempt to whiten their smile using methods ranging from the ol’ baking powder on the toothbrush trick for whiter teeth at home to a full whitening procedure from their dentist for noticeable results. The baking soda doesn’t act very quickly, and the dental procedure? Many people find it uncomfortable and expensive.

    Well what if there was something in-between? Something with far superior results to baking soda, better tasting, more convenient, and yet far less expensive and uncomfortable than a full dental procedure? That’s how we came up with the Whiter Image ™ To-Go Whitening Pen. Easy, discreet, refreshingly minty, and the strongest concentrate available without a prescription, this little miracle whitener in a tube has all of the perks of effective whitening and none of the conventional drawbacks.

    We’re finding that most people’s personal hygiene routine has expanded to include teeth whitening as a common event. Now their morning and nightly routine includes brushing, flossing, gargling, and gaining or maintaining a whiter smile as part of their regular personal care.

    Have you incorporated whitening into your routine? Have you used teeth whitening gel, strips, toothpastes, trays, or lights? What are your thoughts on the various methods available to you? And what tops your list of reasons to incorporate teeth whitening into your lifestyle?

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    Whiter Image Chic Flic Pen featured on Fox LA Morning show for Kym’s Summer Beauty Picks!

    Whiter Image Chic Flic Pen featured on Fox LA Morning show for Kym’s Summer Beauty Picks!

    http://www.myfoxla.com/dpp/good_day_la/summer-beauty-picks-kym-douglas-20100628

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    Whiter Image Featured in the Orthodontic Tribune

    May 2010 -  After an incredibly successful showing at the annual American Association of Orthodontics Meeting (AAO), Whiter Image was featured in the Ortho Tribune which is considered “The World’s Orthodontic Newspaper”.  Managing Editor, Kristine Colker, had this to say regarding our success and positive feedback to the Whiter Image TOGO Teeth Whitening Pen and Chic Flic TOGO Teeth Whitening and Lip Gloss Plumper Pen. The pens were applauded as an outstanding retail product and even better marketing product for Orthodontists to use as referral gifts to dental assistants and hygienists  and as a de-banding gift to patients!

    EXCERPT: “Another way to earn loyalty, with patients or staff members or even referring dentists, could be found at Whiter Image (www.whiterimage.com). Keith Rodbell, founding part-ner, sold out of his Chic-Flic toGO pen the very first day. The pen, which is a tooth whitener on one end and a lip plumper on the other, could make a memorable referral or thank-you gift, recall gift, post-treatment whitening package or a standalone marketing center, and it costs much less than retail whiteners and lip plumpers.”

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    Whiter Image South Africa a Success at Professional Beauty Show in Durban

    The Whiter Image South Africa distributor group had outstanding success at the event and sold out of all product while acquiring new wholesale and distributor accounts in the beauty industry.

    http://www.professional-beauty.co.za

    Information about the show: Professional Beauty 2010 will enlighten, motivate and renew your business – showcasing the latest beauty trends, products and services all under one roof. Whether you are interested in spa, skincare, aromatherapy, equipment, nails, salon supplies or tanning, Professional Beauty will introduce you to innovations that will help you enhance your client offering.

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    California Dental Association (CDA) Show a Strong Reception for Whiter Image

    May 14, 2010 – Whiter Image attended the California Dental Association (CDA) Show in Anaheim, CA from May 14 to 15th and had an outstanding reception.  Dentists have long been seeking whitening and retail products that are unique with more consumer appeal and the Whiter Image TOGO Teeth Whitening Pen and Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen hit the spot. Whiter Image also unveiled it’s unique Premium Prefilled Tray Teeth Whitening tray for the dental industry offering outstanding results without the hassles and mess of gingival damming.  Founding Partner Keith Rodbell was also featured by on-site publication, Dental Tribune, that covered the convention and Whiter Image’s strong response.  (See Keith Rodbell presenting in top right of  image below from publication).

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    Whiter Image a Huge Hit at American Association of Orthodontists (AAO) Show in Washington, DC

    May 1, 2010 – Whiter Image recently attended the American Association of Orthondists (AAO) national convention in Washington, DC the first week of May and was a massive success. The company sold out of product the first day and took orders for thousands of it’s Whiter Image TOGO Teeth Whitening Pen and Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen. The company was touted by consultants and other speakers from the industry throughout the 4-day event.  Orthodontists and their staff were excited to see a new and refereshing product to offer their patients and to use a marketing tool for patients referrals.

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    CBS Better Mornings Atlanta Features Whiter Image

    The Whiter Image TOGO Teeth Whitening Pen and Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen were  featured on the CBS Better Mornings Atlanta Show by Tracye Hutchins, Jennifer Valdez, and Mike Brooks.  Click Here to See the Video

    CBS Morning Show Video

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    Whiter Image Teeth Whitening for Tanning Salons Featured as VIP in Island Sun Times

    Teeth Whitening for Tanning Salons

    Atlanta, GA – In the upcoming May 2010 Edition of Island Sun Times, Whiter Image was featured as a VIP with a special writeup, “Whiter Image: The Total Package” by Staff Editor John Ribner.

    Whiter Image: The Total Package

    Premium products that deliver results combine with service before, during and after the sale to make Whiter Image a teeth-whitening company in a league of its own.

    Now more than ever, adding new profit centers to tanning salons is a good way to go. “Teeth-whitening is America’s number one cosmetic demand,  especially for tanners who want a bright smile to compliment their bronzed skin,” said Keith Rodbell, Whiter Image Founding Partner. “It has year-round appeal with both sexes, which creates ongoing revenue potential in the off-season. We have clients who are selling $4,000 to $6,000 a month with our products!”

    With a host of effective products and customer service to boot, Whiter Image wants to be the salon owner’s teeth-whitening company. “From our exclusive LED Light and Prefilled Tray technology to our Whiter Image Teeth Whitening Pen and Chic-Flic Lip Gloss/Plumper Pen, we put quality first,” Keith said. “And our Dedicated Account Manager support is second to none – we work side by side with salons for their lifetime as a client. We’re passionate about helping them succeed.”

    Keith is excited about many things in store for Whiter Image. “Along with our current presence in 13 countries, we just signed a major distributor for the entire Middle East,” he said. “We’ve also expanded to four more countries in Africa and are getting new inquiries every day. We now carry a new Lip Guard product for use with our teeth-whitening pens, and have several more ideas in the pipeline.”

    Keith explains that the Whiter Image advantage comes not only from product quality but true side-by-side committment to making their customers successful.
    “We don’t sell our products and then walk away – our Dedicated Account Managers work closely with each client to help ensure their performance. Along with thorough training, we offer marketing tools including a DVD loop, brochures, window clings and much more, plus weekly sales tips and monthly sales contests with rewards such as $300 cash cards, Apple iTouch and digital cameras. We even try to help salons pre-sell their entire initial product order before it arrives!”
    Keith Rodbell, Founding Partner

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